Peats is a leading distributor of Audio, Visual and Technology products and we have been proudly serving the Irish consumer and audio/visual markets since 1969.

In the consumer electronics market, we provide a distribution service around Ireland and into Europe.  Providing sales, marketing & logistical support capabilities to a demanding FMCG and electronics sector. 

We provide the latest product & technology advice to integrators, installers and service providers of A/V equipment to the Corporate, Hospitality, Education and Government sectors.

Peats (formerly Peats Wholesale) Ltd was established in 1969 by Geoff and Isobel Peat. The Peat family name, synonymous in the audio and electrical business in Ireland, was established by Geoff’s Father William and Mother Brigid with the well-known and regarded retail store ‘Peats’ of Parnell Street in 1934.

That entrepreneurial spirit continues to this day. 


Geoff and Isobel Peat when Peat Wholesale was established in 1969

Geoff and Isobel struck out together to develop a wholesale business serving Irish re-sellers and their audio accessory needs in 1969. The audio accessory business is where Geoff saw an opportunity…and he was right! 

Geoff and Isobel Peat when Peat was established in 1969

For the next 50 years, this husband-and-wife team developed their wholesale business by securing premium agencies such as JVC, Sennheiser, Shure, Wharfedale, TDK and Ross.  Today this strategy continues, and Peats continues distributing products from key brands from the Audio/Visual and CE industries; Sony, Bose, TP Link, Yamaha, Nextbase, In Focus to name a few.

Peat Family Values

Securing access to premium brands remains a top priority for the family along with maintaining and consistently delivering a knowledgeable and reliable service to the Irish market. This has been part of the core values of the business since 1969 and continues today. To find out more about our brands, click here. To find more out more about the people that drive the Peats business forward and support our customers and suppliers every day, click here.

Geoffrey Peat, son of Geoff and Isobel, is now Managing Director of Peats and continues to guide the company and build its resources & capabilities to meet the rapidly changing world of the consumer electronics and A/V business. On behalf of Geoffrey, the Peat family and the entire Peats team we’d like to thank you our customers for your support and look forward to serving you into the future.

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