Sony LED 65" XR90 4K Ultra HD Smart TV

• The flagship. Our brightest ever 4K BRAVIA delivers supreme contrast for the ultimate, most authentic cinematic experience.
• Your home. Your cinema.
• Every detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.
• Unparalleled brightness, incomparably beautiful colours
• Step into a new realm of realism. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
• Our most cinematic sound. World’s first TV with Beam Tweeter.
• Immerse yourself in expansive cinema-like sound. With the world’s first up-firing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema
• With BRAVIA Theatre, home becomes cinema
• Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.
• Entertainment you love. With help from Google.
• Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you
• Harmonic Presence. Blends in naturally.
• Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.
• Play Like Never Before™
• BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.
• Environment & Accessibility
• Love the planet, smart for all
• BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Features

Cinema

• Balancing environment and entertainment
• Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.
• Bring the cinematic experience home, enjoy movies included with BRAVIA
• A huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality
• SONY PICTURES CORE™ brings the cinematic experience home
• This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
• Watch Netflix in studio quality, automatically optimised
• See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions
• Sony and Prime Video bring the movie theatre experience to your home
• See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
• Immersive movie experience
• Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.
• IMAX Enhanced® sound with DTS:X®
• You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology.

Smart

• Everything you stream. All on one screen.
• Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
• Over 10,000 apps and games, straight to your TV
• Bring the cinematic experience home, enjoy movies included with BRAVIA™
• Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.
• SONY PICTURES CORE brings the cinematic experience home
• This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
• Watch Netflix in studio quality, automatically optimised
• See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.
• Sony and Prime Video bring studio pictures home
• See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
• IMAX Enhanced sound by DTS:X
• You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology
• Immersive movie experience
• Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievablly atmospheric and immersive viewing experience.
• Stay tuned. Stay calm.
• See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.
• Just use your voice to control your TV with help from Google Assistant
• Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started
• Chromecast built-in™
• Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
• Compatible with Apple AirPlay 2
• Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
• Ask Siri to control your TV with just your voice
• Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.
• Apple Fitness+. Now on BRAVIA.
• Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned
• More intuitive. Modern interface.
• Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.
• Best seat. Anywhere. Anytime.
• Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam™ adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.
• Auto Power Saving
• Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
• Split screen view with image on left showing two people on a sofa watching TV and image on right showing one of the people walking towards the TV with alert sounding
• Proximity Alert
• Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
• Person on a sofa controlling TV with hand gestures
• A handy way to control your TV
• As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
• Camera covered, privacy protected
• One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.
• Eco Remote. Easy to find, clean and use anytime.
• Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80% recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.

Game

• Perfect for PlayStation
• Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.
• Auto HDR Tone Mapping
• Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
• Auto Genre Picture Mode
• BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
• Stream PlayStation® games to your BRAVIA
• Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.
• One place for all your game settings
• Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
• Dolby Vision® for gaming. Supported.
• This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
• Various features in HDMI 2.1
• With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

Environment & Accessibility

• Love the planet, smart for all
• BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
• Balancing environment and entertainment
• Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.
• Keep brightness. Save Power.
• Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.
• Check your eco settings. See your power usage.
• Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.
• Easy to find, clean and use anytime. Made with recycled plastic.
• Truly multifunctional. Our compact and rechargeable premium remote uses approximately 80% recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.
• Beautiful design. Made durable. With less virgin plastic.
• Sony-developed SORPLAS™89 recycled plastics are used in our TVs to reduce virgin plastics by approximately 60% while maintaining durability. This TV also uses recycled materials for optical parts and 48% less plastic in its packaging
• An industry first. Adopts marine biodegradable material for packaging.
• Our packaging is sensitive to the environment. We’re the first electronics manufacturer to include a packaging material made of marine biodegradable material.
• Less packaging. Less CO2.
• Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Accessibility

• Accessibility for all, whatever your needs
• Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.
• Initiatives at Sony
• Sony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.
• Talkback and text magnification functions
• Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.
• Hands-free operation, including video searches
• Users of BRAVIA with Google Assistant built-in can simply say "OK Google" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume
• Accessible for all
• To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.
• Crystal clear voice. With AI technology.
• No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too
• Single view, simultaneous sound
• Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.  Using Sony’s headphone, you can smoothly switch Bluetooth® connection from other devices.
• Colour inversion
• Invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.
• Accessibility shortcut
• Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.
• Menu timeout function
• Menu Timeout can be used to extend the display time of a notification.
• Closed caption
• Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.
• Volume preset. No more loud surprises.
• The Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.