INSTAX Pal named one of TIME’s THE BEST INVENTIONS of 2023

By Fujifilm on Tue 07 November 2023

FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the latest model in the INSTAX*1 series, the palm-sized camera INSTAX Pal™ has been selected as one of TIME’s BEST INVENTIONS of 2023 in the Special Mention section. This selection marks the first time for the INSTAX series.

“THE BEST INVENTIONS” focuses on growing fields such as AI, green energy, and sustainability, and solicits nominations from TIME’s editors and correspondents around the world. Products and ideas are evaluated on a number of key factors, including originality, efficacy, ambition, and impact. TIME’s annual list of THE BEST INVENTIONS features “200 extraordinary innovations changing lives” and 50 Special Mention inventions. (For more information, please visit

The INSTAX Pal™ is INSTAX series’ first model specializing in "shooting”. By separating the printing function from the camera, it achieves this compact size to fit in the palm of your hand. It is easy to carry around and makes shooting experience more accessible. By connecting the INSTAX Pal™ to a smartphone via Bluetooth*2, captured images are automatically transferred to a dedicated Smartphone App*3 and saved as an image with an INSTAX frame. In addition, by connecting via Bluetooth to the INSTAX Link™ series of smartphone printers and the INSTAX mini Evo™ and INSTAX mini LiPlay™ hybrid instant cameras, users can enjoy photo printing on INSTAX instant film.

In its Special Mention section, TIME commented regarding INSTAX Pal, “These days, snapping photos with your phone is so universal it’s almost boring. If you’re looking for a more tactile experience but still want to keep things simple, the pocket-sized Fujifilm INSTAX Pal camera offers the benefits of a digital camera—like the option to add filters or share your photos—as well as the ability to print out mini snapshots in 15 seconds”.

Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.

*1 INSTAX is trademark or registered trademark of FUJIFILM Corporation.
*2 The Bluetooth® word mark and logo are registered trademarks of Bluetooth SIG, Inc. and FUJIFILM Corporation uses these under license.
*3 A free app that supports Android and iOS devices, and can be downloaded from Google Play (for Android devices) and from App Store (for iPhone and other iOS devices). Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks or registered trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd.

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